For clients who are considering working with a recruitment firm, their highest expectation is a firm with knowledge. Given the feeling that the recruiter is unaware of the employment world, they will choose to take their business elsewhere. The brightest stars in the recruitment world make it a point to keep abreast of recruitment news - both general and industry specific.
General Recruitment News
It is amazing how many sales are made through a demonstration of knowledge that is tangential or unrelated to the case at hand. The reason for this is simple - people want to do business with industry experts. Knowing overall economic and employment trends, as well as important changes in the recruitment landscape can demonstrate this expertise to potential clients. Years ago, it was only possible for a small firm to maintain this expertise on a very local level by dedicating staff to sort through all local newspapers and magazines to sift out all pertinent articles - a full time job in itself.
Today, the internet allows a single person to stay informed on a national or even global level. A couple of the best methods are setting up an account at Google to send news to your email and using a dedicated news reader. You can have news articles of interest ready and waiting first thing each morning. Starting the day with industry news not only allows a recruiter to get the mind focused on business, but it ensures that he or she won't be caught flat-footed if someone should ask a question or mention industry related announcements. In addition, free newsreaders can be found here that allow one to sort and review pertinent news items from newsgroups and the RSS feeds of various websites. If you use Mac IOS or Android you can get the Reeder App, perfect for browsing and sharing. Combining these methods is a one-time setup that duplicates the work of, and eliminates the need for, a dedicated employee whose only task is to collect and distribute news items to the staff.
News Specifically for Recruitment Professionals
Those wise recruiters who are already following eBoss tweets @recruitmentuk via their twitter feed are able to keep completely informed.
Changes in laws, advances in technology, and new tools to make recruitment businesses more effective are also things that serious professionals need to eye with interest. For this purpose, one of the most effective resources is a newsletter keyed directly to the professional recruiter. Signing up to the newsletter on the right can enable one to monitor these changes with zero effort.
People want to do business with experts. Being an expert in the recruitment world means following news and trends that impact the employment scene.